How Fashion Brands in China Can Leverage Influencer Marketing

Wearing luxury clothes mean a lot, they give the wearer status.
It’s important to understand that Chinese customers are becoming
more sophisticated, and they strongly appreciated international
brands. When it comes to taking advice, Chinese value the
information from their peers, friends, bloggers, and celebrities
they follow. These people are also known as KOLs (Key Opinion
Leaders). They are very crucial in the overall digital marketing
approach in China because they can influence a consumer’s taste
and choice. Collaboration with a KOL is a way to promote your
brand. They have often a huge number of followers and are in touch
with them daily. Nowadays, a lot of online KOLs are present on
Chinese video platforms. It has become a real profession.

The power of video marketing in China

Digital marketers should not overlook the value of branded
online video to their audiences. China’s video platforms such as
Youku, and Baidu Video experience huge popularity amongst Chinese
people.

https://ift.tt/2AhBdRD

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s