millennials restaurant statistic

If you’re under the age of 35 and have eaten in a restaurant
lately, chances are you asked a specific group for help to make
your choice.

Choosing where to eat isn’t easy for anyone, regardless of
generation or geography. And, perhaps unsurprisingly, half of all
Americans look to recommendations from friends and family when
making the big decision. Perhaps that’s in part to who we eat
with, and how we eat: those closest to us know us best. But the
impact of offline
word of mouth
and chatter from a consumer’s own social media
environment vary.

Statistic #1: When choosing a restaurant, Gen Z and
Millennials are 99% more likely to rely on social media and online
reviews than are Gen X and Boomers.

When choosing a restaurant, Gen Z and Millennials are 99% more
likely to rely on social media and online reviews than are Gen X
and Boomers. #ChatterMatters

Click To Tweet

As we discovered in Chatter Matters, our 2018 report
on word of mouth
, younger generations are more 99% more likely
to lean on their friends and family than older generations when
choosing a restaurant. Equally surprising among younger consumers
is the impact of advertising on their decision-making: 33% of Gen Z
say ads cause them to usually (or always) try new things, compared
with 21% of Americans overall.

Statistic #2: 33% of Generation Z say ads cause them to
usually (or always) try new things, compared with 21% of Americans
overall.

33% of Generation Z say ads cause them to usually (or always)
try new things, compared with 21% of Americans overall.
#ChatterMatters

Click To Tweet

Is it that younger consumers are more driven by trends, or
approach their dining decisions with more enthusiasm than older
generations?

It might have something to do with the dining BEHAVIOR of
younger generations. In a recent study from
Piper Jaffray
, Chick-fil-A is the favorite restaurant for
teens, topping even Starbucks. And, in that same study, they also
found that food is the No. 1 driver of spending for teen
consumers.

Statistic #3: Chick-fil-A is the favorite restaurant
for teens, topping even Starbucks.

Starbucks is particularly good at creating short-term demand for
products. Remember their Unicorn
Frappucino
? If unicorns aren’t your thing, how about the
Zombie
Frappucino
?

There were reports during the Unicorn Frappucino hullabaloo of
Starbucks baristas going home with unicorn dust in their hair and
near permanent grimaces on their face.

It might be that the lower average purchase price for most
younger consumers during their dining experience influences how
they wind up eating and choosing where they eat. It’s not a $65
per person splurge; it’s a chicken sandwich or a drink that
doubles as a sugar bomb.

Interested in learning more about the impact word-of-mouth
marketing has on America’s collective buying decisions? Check out
our full report for
free.

The post
3 Statistics on How Millennials Are Choosing Restaurants

appeared first on Convince and Convert: Social
Media Consulting and Content Marketing Consulting
.

https://ift.tt/2DbUGFP

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s