If you call LinkedIn advertising the greatest gift to B2B
businesses since direct mail, you wouldn’t be far off. The
ability to advertise to people based on their job title is a great
marketing and sales opportunity. The addition of a built-in video
player in 2017 made LinkedIn even more powerful and it provides a
great opportunity for brands.
LinkedIn isn’t just for getting a job, it is a great place to
connect professionally and share business-related content. As with
any social media site that ventures into video, there is a time
where said social media site gives an extra boost to posts that
This is true on Linked and to back this up, LinkedIn has
released some data about what they see when it comes to video on
the site. LinkedIn says that video posts are shared 20 times more
than regular posts.