visual content statistics

Convince & Convert team

This is when we decided to make the shift from text-based
communication to visual communication. AND IT HAS MADE ALL THE

We’re a virtual company here at Convince & Convert. A few
years ago, we were drowning in text-based communication, with a
seemingly endless barrage of text-based emails flying back and
forth. When we were at our annual planning retreat in Puerto
Vallarta, Mexico, we decided we’d had enough. We usually come up
with our best ideas while basking in the sun over margaritas, and
our new focus on ending the text-based email insanity was no

We needed to get our ideas, plans, and questions
communicated to each other, faster, better, and easier. So in
2017, we starting adding visual content, including videos and
animated GIFs, to our emails. New idea? We create a video. Need to
explain a new initiative? We create a quick video. Need to explain
how to do something? We create an animated GIF with step-by-step

BUSINESS. Really, I can’t express that enough.

We get our ideas across faster. There are fewer questions. We
close new business faster. We spend less time emailing each other
and following up. We waste less time in pointless meetings and
instead spend more time focusing on what matters: doing great work
for our clients.

Videos let us easily see the emotion of our teammates. And, it
has saved us serious time and money. We wouldn’t be the company
we are today without visual communication.

Visual Content Should Be Your Company-Wide Priority in 2019

For 2019, I want you to make using visual content in
communication your focus too.

As we all know, the absolute easiest way to improve
company-wide productivity is to improve your communication. A

brilliant new study
by software maker TechSmith (makers of
Camtasia and Snagit) found that using visual content in
communications — such as short videos and static images vs. text
alone — could unlock $167 billion in productivity across the six
geographies they investigated — an average GDP boost of


A new study by @TechSmith found that using visual content in
workplace #communication could unlock $167 billion in productivity.

Click To Tweet

shocking statistics

As part of their new report on “The
Value of Visuals
“, our friends at TechSmith created
this infographic
(see below) on the value of visuals in
workplace communication.  If you’re not already leveraging
visual content within your organization (WHY NOT?), these
statistics will convince you and your boss to start ASAP:

  1. Two-thirds (67%) of employees are better at completing
    tasks when communicated with by video or text with images

    than by plain text
  2. Businesses are two times as likely to be increasing
    their use of plain-text email
    over any other type of
  3. On average, each employee could gain 6 minutes and 43
    seconds of productivity back each day
    — that’s more
    than 33 minutes per week and 25 hours of recovered
    per year
  4. As many as a third (36%) of employees have been
    demotivated by poor company-wide communications,
    compared to a quarter (25%) who have not been affected
  5. Almost half (47%) of employees think their company
    relies on plain-text email
    to communicate
  6. 48% of employees consider video the most engaging form
    of communication
    , 37% consider images with text
    the most engaging
    , and just 15% of employees consider
    email the most engaging
  7. Only a quarter (25%) of employees have received a video
    in their company
  8. Companies could recover $1,200 or more in productivity
    per employee
    , per year by using more visuals in workplace
  9. More than a third (38%) of employees believe they would be
    more engaged if corporate communications were more
    than they are today
  10. Younger workers are twice as likely as baby boomers to
    use images and video to communicate
    in their own time,
    and two times more likely to want more visual
    at work

In addition, the productivity gains associated with increased
visual content in workplace communication were seen across
all age groups.

Our experience here at Convince & Convert has proven how
valuable using visual content in company communications is, and now
TechSmith’s amazing
new research
does too. Check out their no-cost, un-gated
research to see for yourself. And promise to make adding
visual content to your communications part of your focus in 2019,

out the Value of Visuals Report by TechSmith now

The post
10 Mind-Blowing Statistics on the Effects of Videos and Pictures on
Your Employees [infographic]
appeared first on Convince and Convert: Social
Media Consulting and Content Marketing Consulting

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