How are you celebrating the New Year? By catching up on these
popular posts from our blog, I hope.
Back by popular demand, these are the most popular posts of the
year, voted by you, trusty visitors and readers. Big thank you to
our contributors, including Jessica Gioglio, Kayla Matthews, Barry
Feldman, and Shane Barker, for sharing their insights on the best
marketing advice of the year.
If you’re a content marketer, you already know how crazy
people are for stats. And this post is no exception. Our
3rd annual version of this post killed it again this year!
If you’re not convinced of the benefits of podcasts as part of
your content marketing strategy, you will be now.
Are hashtags in Instagram stories a bit of a mystery to you? Not
anymore. See how to amp up your Instagram results by
effectively using hashtags in Instagram Stories.
Facebook usage is down among young people. Twitter usage
is down too. Where will we be in 2019? See what this
year’s trends were, and decide how they will impact your social
media strategy in 2019.
Not enough time, not enough resources, not enough
talent. These are problems plaguing most marketing teams.
What about yours?
Do you want to reach new customers through influencer
marketing on Instagram? This quick guide from Shane Baker is the
perfect place to start.
content) drives serious increases in engagement and sales. In
fact, visitors to websites that include UGC galleries spend
90 percent more time on the site. Barry Feldman breaks
down the 9 platforms for effectively leveraging UGC as part of your
in this comprehensive post.
Snapchat can be a bit of a mystery to old folk like me. But the
awesome Jessica Gioglio explains the 10 awesome ways companies are
using the platform and 10 ways you can use it too. If you
want to reach consumers from ages 18-34,
you need to read this post.
For our first annual report on higher ed websites, we reviewed
the top 50 universities in the United States, based on
undergraduate enrollment size, in order to see how the largest
schools represented themselves through their primary online
presence. Whether you’re in higher ed or another vertical,
you’ll find the
key takeaways from this report useful.
2018 was a big year for me. My new book, Talk Triggers (written
with Daniel Lemin) was released. As part of the book launch, we
released this nifty infographic on the 5 types of talk triggers. If
you want to grow your business without wasting money on
ads, you need to read—and save—this
Similar to our report on higher ed, we reviewed and
ranked the Instagram accounts of all 50 states, and
released our findings in our report,
Instagram for Tourism Marketing. Really great insights into
marketing on Instagram, whether you’re in tourism, tech, or
something else entirely.
Our Top 10 Most Popular Posts of 2018 appeared first on
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