How Can Luxury Brands Leverage Social Commerce to Succeed in China

Rich consumers (generally 20-60 years old) are fairly
concentrated in large urban areas, with Beijing, Guangdong, and
Shanghai housing about half of this group. These individuals are
successful entrepreneurs, top managers, and business owners. They
pursue the best products available, particularly imports, and are
the perfect candidates to market new products to. Premium
supermarkets have already emerged in China to provide high-quality
products to wealthy consumers.

Chinese rich consumers chase luxury brands

For many Chinese consumers, luxury brands from Europe and the
U.S. are seen as prestigious. In fact, labels like Louis Vuitton,
Chanel, Cartier, Burberry, and Apple were among the favorites for
gift-giving by wealthy Chinese consumers. In recent years, “Made
in the USA” brands, including Tory Burch, Kate Spade, and Michael
Kors, become increasingly popular in China. U.S. export businesses
expanding into China can benefit from a halo effect from these
products by emphasizing their own U.S.

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