Have you ever found yourself under the influence of something
you saw on a friend’s social media page? If so, then you’re not
alone. Countless people now look at what trusted friends and family
members have to say about a product before they make buying
decisions. You can reach new social media demographics by appealing
to this trend.
Smaller online businesses often struggle to break into the
mainstream and have to be content selling to a particular
demographic. Some eCommerce companies are connected to a youthful
demographic while others might be seen as geared toward those in a
particular geographical area. Make a list of adjectives you feel
potential customers associate with your brand and then get ready to
Socially Marketing a Lifestyle Brand
Pundits often say that every brand is a lifestyle brand. The
first thing you’ll want to do before trying to reach a new
demographic is widen your base on social media.