It’s been a huge year with Facebook, constant updates and
questions that keep rolling in!
Let’s start the year off with the questions that I get asked
about Facebook. I don’t actually have a 101 primer, however,
there are many that keep popping up in my communities and social
Before we start let’s recap the changes that occurred this
year inside of Facebook.
- Massive algorithm update occurred on the 11th January 2018,
this affected all business pages, reducing our organic reach to 1%
- Facebook closed and then re-opened messenger bots.
- Carousel ads for stories were added. (You now see ads popping
up in your stories.)
- New info and Ads section were added to our pages, letting
everyone see your ads and vice versa.
- They updated Facebook group information (social learning and