Social media is still considered by many to be the useless
pastime of young people with nothing better to do with their lives.
The reality is that social media can be considered to be one of the
most massive advertising platforms in existence. Billions of people
of all ages and walks of life use social media to keep up with
friends, family, organizations, and their interests. The fact of
the matter is, a savvy business can reach more people through
social media than it ever could through traditional means of
billboards, newspaper advertisements or even television
That being the case, any modern business should invest in public
outreach on social media. Unfortunately, public outreach in the
form of organic social media is becoming more and more difficult to
do due to declining reach in the social network algorithms.
That’s why Paid Social, or social media advertising, is