Posted by TheMozTeam
This week, we’re taking a deep into search intent.
whitepaper looked at how SERP features respond to intent, and
the bonus blog posts broke things down even further and examined
intent modifiers impact SERP features, the kind of
content that Google serves at each stage of intent, and how you
can set up
your very own search intent projects. And look out for Seer’s
very own Scott Taft’s upcoming post on how to use STAT and Power BI to create your
very own search intent dashboard.
Search intent is the new demographics, so it only made sense to
get up close and personal with it. Of course, in order to bag all
those juicy search intent tidbits, we needed a great intent-based
keyword list. Here’s how you can get your hands on one of
Gather your core keywords
First, before you can even think about intent, you need to have
a solid foundation of core keywords in place. These are the
products, features, and/or services that you’ll build your search
intent funnel around.
But goodness knows that keyword list-building is more of an art
than a science, and even the greatest writers (hi, Homer) needed to
invoke the muses (hey, Calliope) for inspiration, so if staring at
your website isn’t getting the creative juices flowing, you can
look to a few different places for help.
Snag some good suggestions from keyword research tools
Lots of folks like to use the Google Keyword
Planner to help them get started. Ubersuggest and Yoast’s Google Suggest Expander will also
help add keywords to your arsenal. And Answer The Public gives you all
of that, and beautifully visualized to boot.