10 Social Media Strategies for Corporate Communication in 2019

10 Social Media Strategies for Corporate Communication in 2019

In 2018 the social media world had to cope with a couple of
setbacks. Major platforms such as Twitter, Facebook, and Google+
were faced with fake news, spam bots, and data hacking. The
disclosure of data leaks, a large-scale misuse of user data and
severe data breaches on user privacy have shaken even die-hard
social media…


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10 Social Media Strategies for Corporate Communication in 2019

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10 Social Media Strategies for Corporate Communication in 2019


10 Social Media Strategies for Corporate Communication in 2019

In 2018 the social media world had to cope with a couple of
setbacks. Major platforms such as Twitter, Facebook, and Google+
were faced with fake news, spam bots, and data hacking. The
disclosure of data leaks, a large-scale misuse of user data and
severe data breaches on user privacy have shaken even die-hard
social media fans. This is leading to a growing mistrust and an
exodus of users. The platforms have also faced a tougher regulation
by governments around the world. Twitter, Facebook, and Instagram
reacted with severe restrictions on third-party apps and
introducing new community guidelines and rules for social media
tools. Google+ even pronounced to close down its network for
private profiles.

The severe restrictions on third-party apps to reduce the impact
of automated activities make it also harder for businesses to
manage their social media channels. By changing its algorithm,
Facebook decreased the visibility of marketing content from
business pages, and brands in the Newsfeeds.

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