If you want to engage in social media, you need to have a social media strategy. If you want to engage in social media to market your company, you need to have a social media marketing strategy. Whether or not you have a formal social media marketing strategy written down or not, here are some tips to help make your social media engagement more strategic.
The Template for a Successful Social Media Marketing Strategy
1. Know your target audience
The first step towards creating a successful social media marketing strategy is knowing who your target audience is : determining who your product is meant for. How do you go about deciding who your product would appeal to?
Here are 3 things you should consider while making a decision :
- What your industry deals with : Before diving into who you should be targeting, you need to have a clear understanding of why your product or service exists.