Are Promotional Game Sweepstakes Rigged?

Are Promotional Game Sweepstakes Rigged?

Maybe.

And it’s not the entrants cheating either. I have blogged extensively on:

  1. What Marketers Should Incorporate into their Contests to Prevent Cheating, and
  2. How to Spot Cheaters in their Sweepstakes.

This time it was the marketers …
How an Ex-Cop Rigged McDonald’s Monopoly Game and Stole Millions

Jerome Jacobson and his network of mobsters, psychics, strip club owners, and drug traffickers won almost every prize for 12 years until the FBI launched Operation ‘Final Answer.’

The article reads like a movie script as there are so many twists and turns.

The Big Screen

Sure enough … two days after the initial story broke, Ben Affleck and Matt Damon bought the movie rights.

If a Hollywood writer had pitched this story he would have been laughed out of every meeting as the concept is unbelievable, but life is stranger than fiction.

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