Content curation is one of the most powerful strategies in social media marketing. Sharing third-party content from various sources helps to turn your social media channels into a valuable content resource for your audience. Content curation can also help to overcome some of the top challenges in corporate communication. Find out how to embed content curation in your corporate communication strategy to increase brand awareness, reputation, and engagement with your customers and prospects.
Content Curation basically describes the practice of sharing third-party content on social networks. However, professional content curation is not simply sharing links and titles from other sources. Curating content means, researching the best content on the web. But it also means sorting, filtering, and distilling the content, and presenting it in a meaningful and organized way around a specific topic.
For brands and organizations, content curation can help to capture attention for a specific area of expertise.