Let me give you a set of images. What comes to mind when you look at them.
Did any of these words come to your mind – Peace, non-violence, revolutionary.
Now, look at another image. Let’s see what you get.
Master chef, aggressive, successful. I hope I got at least one of them right.
So what did we do here? I gave you two images and mapped the words you associate with them. That’s exactly what brands do for companies or products.
Brand gives companies, products, and people a distinct identity. Brands are a symbol that people associate with. People associate Google with innovation and technology. They associate Sony with electronics and entertainment. It is important to build the right brand so that people experience the values associated with the brand when they come in contact with their products.