Generally, pictures are more likely to be shared on most social media platforms. In fact, infographics are liked and shared on social media three times more than any other type of content. For SEOs, higher sharability on social media means more than just opportunities to connect with influencers or engage their audience—it means they can earn backlinks via all the popularity.
Yes, that’s right. Infographics are great for link-building. It worked so well for popular marketer Neil Patel that he wrote posts about it, like this one.
However, popular marketing tactics often work less when every other marketer jumps on the bandwagon. So how can you build links with infographics in the right way in 2018? The following steps will help you do so without much fuss.
There are many ways to perform content research for any type of content you want to create and infographics are no exception.