New Research to Help You Create the Best Digital Marketing Strategy in 2019

digital marketing research 2019

Are you in the process of developing your 2019 marketing plans?
Developing a plan sounds simple but with a myriad of marketing
options available to you, what does an effective
digital marketing strategy
 look like in 2019? 

To find out, Ascend2 conducted a research
study and published the results in the 2019
Digital Marketing Strategies Survey Summary Report

The survey was fielded in October 2018, and a total of 190
marketing professionals participated. The report provides valuable
data to help marketing professionals with 2019 budget
planning. 

Here are a few noteworthy findings that will help you
plan your digital marketing for the new year.

1. How Digital Marketing Budgets Are Changing

With a total of 88% of marketing professionals planning to
increase digital marketing budget to some extent in 2019, the
message is clear: companies are standing behind digital marketing.
If you want to meet your goals and compete with your competition,
build your case to increase your budget. How do you get more
budget? Show your leadership team specific tactics and a detailed
strategy on how you will use your increased budget to meet precise
business goals. 

88% of marketing professionals planning to increase digital
marketing budget to some extent in 2019, a study by
@Ascend2research found.

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digital marketing budgets 2019

2. Tactical Effectiveness: Content Marketing Tops the List

So want digital marketing tactics should you invest in?
Content marketing
is the most successful tactic for a 58%
majority of marketing professionals, while search engine
optimization and email marketing follow with 50% and 47%
respectively. 

Content marketing is the most successful tactic for a 58%
majority of marketing professionals.

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Developing high-quality content, like original research,
provides the foundational piece for your content marketing,

SEO
, email marketing, paid advertising, personalization, and
more. As you plan for 2019, consider what content pieces you need
to create to fuel your content marketing machine. 

content marketing research

3. Top Strategic Priorities: Increasing Sales Prospects and
Acquiring More Customers

Increasing sales prospects or leads, and acquiring more
customers, will be top priorities for marketing professionals (64%
and 55% respectively) in 2019. This emphasizes the importance of
marketing’s support of and alignment with the sales process.

Increasing sales prospects or leads is the top priority for 64%
of marketing professionals.

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strategic priorities 2019

4. Challenging Barriers to Success: Engaging Customers Online and
Measuring Results

Engaging customers online and measuring digital marketing
results are challenging barriers to success for 49% and 47% of
marketing professionals respectively. The sales-related goal of
increasing customer acquisition is also a barrier to success for
marketers.

Engaging customers online is a challenging barrier to success
for 49% of marketing professionals.

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digital barriers to success 2019

5. How Digital Marketing Effectiveness is Changing

The good news is the effectiveness of online tactics is
increasing for an impressive total of 89% of marketing
professionals. So the investment that you make in digital marketing
in 2019 is likely to provide results that you need to meet your
goals.

Good news! The effectiveness of online tactics is increasing for
an impressive total of 89% of marketing professionals. #yay

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digital effectiveness

For more research to help you determine your marketing strategy
for 2019, visit the Ascend2
Research Library
 for research on content marketing, email
marketing, marketing technology, data-driven marketing, marketing
automation, personalization, account-based marketing, SEO, and
more.

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New Research to Help You Create the Best Digital Marketing Strategy
in 2019
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