Our Top 10 Most Popular Posts of 2018

Our Top 10 Most Popular Posts of 2018

How are you celebrating the New Year? By catching up on these
popular posts from our blog, I hope.

Back by popular demand, these are the most popular posts of the
year, voted by you, trusty visitors and readers. Big thank you to
our contributors, including Jessica Gioglio, Kayla Matthews, Barry
Feldman, and Shane Barker, for sharing their insights on the best
marketing advice of the year.

Critical Podcast Statistics of 2018

The 13 Critical Podcast Statistics of 2018

If you’re a content marketer, you already know how crazy
people are for stats. And this post is no exception. Our
3rd annual version of this post killed it again this year!

If you’re not convinced of the benefits of podcasts as part of
your content marketing strategy, you will be now.

Ways to Use Hashtags in Instagram Stories

how to use hashtags instagram stories

Are hashtags in Instagram stories a bit of a mystery to you? Not
anymore. See how to amp up your Instagram results by
effectively using hashtags in Instagram Stories

Unexpected Trends in Social Media Research

social media research trends

Facebook usage is down among young people. Twitter usage
is down too
. Where will we be in 2019? See what this
year’s trends were, and decide how they will impact your social
media strategy in 2019.

4 Biggest Challenges for Marketers Heading into 2018

The 4 Biggest Challenges for Marketers Heading Into 2018

Not enough time, not enough resources, not enough
These are problems plaguing most marketing teams.
What about yours?

Comprehensive Guide to Instagram Influencer Marketing

Guide to Influencer Marketing on Instagram

Do you want to reach new customers through influencer
marketing on Instagram
? This quick guide from Shane Baker is the
perfect place to start.

Best User-Generated Content Platforms for Driving Engagement and

The 9 Best User-Generated Content Platforms for Driving Engagement and Sales
UGC (user-generated
content) drives serious increases in engagement and sales. In
fact, visitors to websites that include UGC galleries spend
90 percent more time on the site
. Barry Feldman breaks
down the 9 platforms for effectively leveraging UGC as part of your
content strategy
in this comprehensive post

Visitors to websites that include UGC galleries spend 90 percent
more time on the site

Click To Tweet

10 Creative Ways Companies Are Using Snapchat

Creative Ways Companies Using Snapchat

Snapchat can be a bit of a mystery to old folk like me. But the
awesome Jessica Gioglio explains the 10 awesome ways companies are
using the platform and 10 ways you can use it too. If you
want to reach consumers from ages 18-34,
you need to read this post

Best University Websites for 2018

Best University Websites of 2018

For our first annual report on higher ed websites, we reviewed
the top 50 universities in the United States, based on
undergraduate enrollment size, in order to see how the largest
schools represented themselves through their primary online
presence. Whether you’re in higher ed or another vertical,
you’ll find the
key takeaways
from this report useful

5 Types of Talk Triggers [Infographic]

types of talk triggers word of mouth infographic

2018 was a big year for me. My new book, Talk Triggers (written
with Daniel Lemin) was released. As part of the book launch, we
released this nifty infographic on the 5 types of talk triggers. If
you want to grow your business without wasting money on
you need to read—and save—this

for Tourism Marketing: How to Boost Likes, Views and Visitors in

instagram tourism marketing

Similar to our report on higher ed, we reviewed and
ranked the Instagram accounts of all 50 states
, and
released our findings in our report,
Instagram for Tourism Marketing
. Really great insights into
marketing on Instagram, whether you’re in tourism, tech, or
something else entirely.

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Our Top 10 Most Popular Posts of 2018
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