The Digital Transformation Has Yet to Come: The Sales and Marketing Perspective

The Digital Transformation Has Yet to Come: The Sales and Marketing PerspectiveAuthor

Neal Schaffer

Neal Schaffer is a leading authority on helping businesses
through their digital transformation of sales and marketing through
consulting, training, and helping enterprises large and small
develop and execute on social media marketing strategy, influencer
marketing, and social selling initiatives. President of the social
media agency PDCA Social, Neal also teaches digital media to
executives at Rutgers University, the Irish Management Institute
(Ireland), and the University of Jyvaskyla (Finland). Fluent in
Japanese and Mandarin Chinese, Neal is a popular keynote speaker
and has been invited to speak about digital media on four
continents in a dozen countries. He is also the author of 3 books
on social media, including Maximize Your Social (Wiley), and in
late 2019 will publish his 4th book, The Business of Influence
(HarperCollins), on educating the market on the why and how every
business should leverage the potential of influencer marketing.
Neal resides in Irvine, California but also frequently travels to