Long-form content is a key to any content marketing plan. It provides the center around which all of your content marketing efforts will circle.
That said, many people shy away from creating long-form content. It can be intimidating to figure how to focus and grow your content base. There are many channels on which you could be posting, so figuring where to put your efforts can be confusing. And, let’s be honest, it’s time-consuming to produce long-form content on a consistent basis. How can you use content marketing to shorten that process or at least make it more effective?
Let’s unpack these issues and figure out how to handle them.
What is Long-Form Content?
First of all, we’ll start by making sure we’re on the same page (pun intended) when it comes to what constitutes long-form content.
Long-form content can be anything from an article to a video to a podcast and beyond.