Social media has changed marketing strategies for eCommerce companies over the past decade. Companies used to rely heavily on PPC, organic search, and affiliate referrals.
Facebook and other digital marketing platforms have opened new doors for e-commerce companies to reach their clients. Unfortunately, Kathi Kruse of Kruse Control Marketing points out that too many marketers are overly optimistic with their projections.
“I did a presentation recently at a car dealer conference about ways to get traffic, leads, and sales through social media. The audience was very quiet and as a speaker, you always wonder why. Could it be that I just wasn’t that engaging? Naaah…! Could it be that they were lost in thought or frustrated about how to overcome the hurdles it takes to be successful at social media marketing? Probably… Everyone is looking for that “turn key” solution and many vendors are happy to sell you theirs.